Outline
Tues, Jan 21 | Introductions
- Introductions
- Slack Signups
- Stukent Signup (Join Link – Use TXST Email)
- Assignment: Personal Analysis (Due Tues, Jan 21 by 11:59pm)
Thurs, Jan 23 | State of Social Media
- State of Social Media Presentation
- Assignment: Brand Analysis (Due Thurs, Jan 23 by 11:59pm)
Tues, Jan 28 | Social Media Best Practices
- Social Media Best Practices Presentation
- Class Group Exercise: Social Media Account Search
- News: Maria, Paris
Thurs, Jan 30 | Content Strategies
- Content Strategies Presentation
- News: Shelby, Sara
- Assignment: Content Quiz (Due in Class)
Tues, Feb 4 | Client Communication
- Client Communication Presentation
- Career Services
- Jabs and Right Hooks Practice
- Writing Workshop: Difference Between Networks
- Writing Workshop: Group List
- Writing Guide for Social Platforms
- News: Aurora, Carli
- Assignment: Client Research (Due Tues, Feb 11 by 2:00pm)
Thurs, Feb 6 | Writing Workshop
- Writing Workshop: Brand and Voice
- Career Services Resources
- Stukent
- Mimic Social Overview Presentation
- News: Kayla C, Katie
- Assignment: Client Scavenger Hunt (Due Thurs, Feb 13 by 11:59pm)
Tues, Feb 11 | Meet The Client
- Meet The Client
- News: Cameron, Montasia
- Assignment: Social Content 1 (Due Sun, Feb 16 by 11:59pm)
Thurs, Feb 13 | Analytics and Audience
- Analytics and Audience Presentation
- News: Richard
- Mimic Social Simulation Round 1 (Opens Feb 10, Closes Feb 14)
Tues, Feb 18 | Analytics Work Day
- Social Content Assignment 1 Feedback
- Canva Workshop
- Analytics Work Day
- News: Loli, Mylika, Kayla D
- Assignment: Analytics Report 1 (Due Thurs, Feb 20 by 11:59pm)
Thurs, Feb 20 | Photography For Social
- Photography for Social Presentation
- News: Ashley, Thomas
- Mimic Social Simulation Round 2 (Opens Feb 17, Closes Feb 21)
- Assignment: Social Content 2 (Due Tues, March 3 by 11:59pm)
Tues, Feb 25 | Algorithms
- Algorithms Presentation
- News: Kelsey, Ryan Henry
Thurs, Feb 27 | Admins and Management
- Admins, Management, Third Party Platforms Presentation
- News: Taitlin, Sabrina H
- Mimic Social Simulation Round 3 (Opens Feb 24, Closes Feb 28)
Tues, March 3 | Social Media Policies
- Social Media Policies
- News: Emily, Tanner
- Assignment: Personal Policy (Due in Class)
Thurs, March 5 | Client Meeting
- Client Meeting
- News: Michael L, Grant
- Extra Credit Assignment: Instagram Highlight Thumbnails
- Mimic Social Simulation Round 4 (Opens March 2, Closes March 6)
Tues, March 10 | Midterm Exam
- News: Yancy
- Midterm Exam
Thurs, March 12 | Short Video
- Short Video Presentation
- Class Exercise: Short Video
- News: Violet, Ian
- Assignment: Social Content 3 (Due Thurs, April 9 by 11:59pm)
- Mimic Social Simulation Round 5 and 6 (Opens March 9, Closes March 29)
March 14 and Thurs, March 29 | Spring Break
Tues, March 31 | Social Video and Livestreaming
- Zoom Meeting @ 2PM – Join
- Social Video Presentation
- Livestreaming Presentation
- Watch: Social Video Lecture (24:39)
- Watch: Livestreaming Lecture (16:42)
- News: Brylee, Maggie, Isaac, Cristian, Meredith
Thurs, April 2 | Advertising
- Zoom Meeting @ 2PM – Join
- Advertising on Social Presentation
- Watch: Advertising on Social Lecture (19:54)
- Analytics Work Day
- News: Andrea, Madison, Kenneth, Christina
- Assignment: Analytics Report 2 (Due Sun, April 5 by 11:59pm)
- Mimic Social Simulation Round 7 (Opens March 30, Closes April 3)
Tues, April 7 | Search and SEO
- Zoom Meeting @ 2PM – Join
- Search and SEO Presentation
- Watch: Search and SEO Lecture (19:27)
Thurs, April 9 | Content Marketing
- Zoom Meeting @ 2PM – Join
- Content Marketing Presentation
- Final Project Introduction
- Watch: Content Marketing Lecture (21:41)
- News: Michael S, Madeline, Sophie, Ivy
- Mimic Social Simulation Round 8 (Opens April 6, Closes April 10)
- Assignment: Social Content 4 (Due Tues, April 21 by 11:59pm)
Tues, April 14 | Social Media Certifications
- Zoom Meeting @ 2PM – Join
- Social Media Certifications Presentation
- Watch: Social Media Certifications Lecture (04:49)
- Non Western Networks Presentation
- Watch: Non Western Networks Lecture (03:43)
- News: Mya, Eden
Thurs, April 16 | Client Meeting
- Zoom Meeting @ 2PM – Join
- Client Meeting
- News: Arielle, Molly
- Mimic Social Simulation Round 9 (Opens April 13, Closes April 17)
Tues, April 21 | Crisis Communication
- Zoom Meeting @ 2PM – Join
- Crisis Communication Presentation
- Watch: Crisis Communication Lecture (13:29)
- News: Sabrina W, Mariana, Tatum, Ryan Huntington
- Assignment: Analytics Report 3 (Due Sun, April 26 by 11:59pm)
Thurs, April 23 | Client Portfolio Work Day
- Client Portfolio Work Day
- No Zoom Meeting
- Mimic Social Simulation Round 10 (Opens April 20, Closes April 24)
Tues, April 28 | Client Portfolio Work Day
- Client Portfolio Work Day
- No Zoom Meeting
Thurs, April 30 | Client Portfolio Work Day
- Client Portfolio Work Day
- No Zoom Meeting
Thurs, May 7 | Final Exam
- Final Exam 2:00pm – 4:30pm
