Home
Syllabus
Outline
Assignments
Stukent
Tutorials
Slack
Zoom
Outline
Home
Outline
Tuesday / Thursday Outline
Tues, Jan 21 | Introductions
Introductions
Slack Signups
Stukent Signup (
Join Link
– Use TXST Email)
Assignment: Personal Analysis
(Due Tues, Jan 21 by 11:59pm)
Thurs, Jan 23 | State of Social Media
State of Social Media
Presentation
Assignment: Brand Analysis
(Due Thurs, Jan 23 by 11:59pm)
Tues, Jan 28 | Social Media Best Practices
Social Media Best Practices
Presentation
Class Group Exercise: Social Media Account Search
News: Maria, Paris
Thurs, Jan 30 | Content Strategies
Content Strategies
Presentation
News: Shelby, Sara
Assignment: Content Quiz (Due in Class)
Tues, Feb 4 | Client Communication
Client Communication
Presentation
Career Services
Jabs and Right Hooks Practice
Writing Workshop:
Difference Between Networks
Writing Workshop:
Group List
Writing Guide for Social Platforms
News: Aurora, Carli
Assignment: Client Research
(Due Tues, Feb 11 by 2:00pm)
Thurs, Feb 6 | Writing Workshop
Writing Workshop:
Brand and Voice
Career Services Resources
Stukent
Mimic Social Overview
Presentation
News: Kayla C, Katie
Assignment: Client Scavenger Hunt
(Due Thurs, Feb 13 by 11:59pm)
Tues, Feb 11 | Meet The Client
Meet The Client
News: Cameron, Montasia
Assignment: Social Content 1
(Due Sun, Feb 16 by 11:59pm)
Thurs, Feb 13 | Analytics and Audience
Analytics and Audience
Presentation
News: Richard
Mimic Social Simulation Round 1 (Opens Feb 10, Closes Feb 14)
Tues, Feb 18 | Analytics Work Day
Social Content Assignment 1 Feedback
Canva Workshop
Analytics Work Day
News: Loli, Mylika, Kayla D
Assignment: Analytics Report 1
(Due Thurs, Feb 20 by 11:59pm)
Thurs, Feb 20 | Photography For Social
Photography for Social
Presentation
News: Ashley, Thomas
Mimic Social Simulation Round 2 (Opens Feb 17, Closes Feb 21)
Assignment: Social Content 2
(Due Tues, March 3 by 11:59pm)
Tues, Feb 25 | Algorithms
Algorithms
Presentation
News: Kelsey, Ryan Henry
Thurs, Feb 27 | Admins and Management
Admins, Management, Third Party Platforms
Presentation
News: Taitlin, Sabrina H
Mimic Social Simulation Round 3 (Opens Feb 24, Closes Feb 28)
Tues, March 3 | Social Media Policies
Social Media Policies
News: Emily, Tanner
Assignment: Personal Policy
(Due in Class)
Thurs, March 5 | Client Meeting
Client Meeting
News: Michael L, Grant
Extra Credit Assignment: Instagram Highlight Thumbnails
Mimic Social Simulation Round 4 (Opens March 2, Closes March 6)
Tues, March 10 | Midterm Exam
News: Yancy
Midterm Exam
Thurs, March 12 | Short Video
Short Video
Presentation
Class Exercise: Short Video
News: Violet, Ian
Assignment: Social Content 3
(Due Thurs, April 9 by 11:59pm)
Mimic Social Simulation Round 5 and 6 (Opens March 9, Closes March 29)
March 14 and Thurs, March 29 | Spring Break
Tues, March 31 | Social Video and Livestreaming
Zoom Meeting @ 2PM –
Join
Social Video
Presentation
Livestreaming
Presentation
Watch:
Social Video Lecture
(24:39)
Watch:
Livestreaming Lecture
(16:42)
News: Brylee, Maggie, Isaac, Cristian, Meredith
Thurs, April 2 | Advertising
Zoom Meeting @ 2PM –
Join
Advertising on Social
Presentation
Watch:
Advertising on Social Lecture
(19:54)
Analytics Work Day
News: Andrea, Madison, Kenneth, Christina
Assignment: Analytics Report 2
(Due Sun, April 5 by 11:59pm)
Mimic Social Simulation Round 7 (Opens March 30, Closes April 3)
Tues, April 7 | Search and SEO
Zoom Meeting @ 2PM –
Join
Search and SEO
Presentation
Watch:
Search and SEO Lecture
(19:27)
Thurs, April 9 | Content Marketing
Zoom Meeting @ 2PM –
Join
Content Marketing
Presentation
Final Project Introduction
Watch:
Content Marketing Lecture
(21:41)
News: Michael S, Madeline, Sophie, Ivy
Mimic Social Simulation Round 8 (Opens April 6, Closes April 10)
Assignment: Social Content 4
(Due Tues, April 21 by 11:59pm)
Tues, April 14 | Social Media Certifications
Zoom Meeting @ 2PM –
Join
Social Media Certifications
Presentation
Watch:
Social Media Certifications Lecture
(04:49)
Non Western Networks
Presentation
Watch:
Non Western Networks Lecture
(03:43)
News: Mya, Eden
Thurs, April 16 | Client Meeting
Zoom Meeting @ 2PM –
Join
Client Meeting
News: Arielle, Molly
Mimic Social Simulation Round 9 (Opens April 13, Closes April 17)
Tues, April 21 | Crisis Communication
Zoom Meeting @ 2PM –
Join
Crisis Communication
Presentation
Watch:
Crisis Communication Lecture
(13:29)
News: Sabrina W, Mariana, Tatum, Ryan Huntington
Assignment: Analytics Report 3
(Due Sun, April 26 by 11:59pm)
Thurs, April 23 | Client Portfolio Work Day
Client Portfolio Work Day
No Zoom Meeting
Mimic Social Simulation Round 10 (Opens April 20, Closes April 24)
Tues, April 28 | Client Portfolio Work Day
Client Portfolio Work Day
No Zoom Meeting
Thurs, April 30 | Client Portfolio Work Day
Client Portfolio Work Day
No Zoom Meeting
Thurs, May 7 | Final Exam
Final Exam 2:00pm – 4:30pm