Tuesday / Thursday Outline

Tues, Jan 21 | Introductions

• Introductions
• Slack Signups
• Stukent Signup (Join Link – Use TXST Email)
• Assignment: Personal Analysis (Due Tues, Jan 21 by 11:59pm)

Thurs, Jan 23 | State of Social Media

• State of Social Media Presentation
• Assignment: Brand Analysis (Due Thurs, Jan 23 by 11:59pm)

Tues, Jan 28 | Social Media Best Practices

• Social Media Best Practices Presentation
• Class Group Exercise: Social Media Account Search
• News: Maria, Paris

Thurs, Jan 30 | Content Strategies

• Content Strategies Presentation
• News: Shelby, Sara
• Assignment: Content Quiz (Due in Class)

Tues, Feb 4 | Client Communication

• Client Communication Presentation
• Career Services
• Jabs and Right Hooks Practice
• Writing Workshop: Difference Between Networks
• Writing Workshop: Group List
• Writing Guide for Social Platforms
• News: Aurora, Carli
• Assignment: Client Research (Due Tues, Feb 11 by 2:00pm)

Thurs, Feb 6 | Writing Workshop

• Writing Workshop: Brand and Voice
• Career Services Resources
• Stukent
• Mimic Social Overview Presentation
• News: Kayla C, Katie
• Assignment: Client Scavenger Hunt (Due Thurs, Feb 13 by 11:59pm)

Tues, Feb 11 | Meet The Client

• Meet The Client
• News: Cameron, Montasia
• Assignment: Social Content 1 (Due Sun, Feb 16 by 11:59pm)

Thurs, Feb 13 | Analytics and Audience

• Analytics and Audience Presentation
• News: Richard
• Mimic Social Simulation Round 1 (Opens Feb 10, Closes Feb 14)

Tues, Feb 18 | Analytics Work Day

• Social Content Assignment 1 Feedback
• Canva Workshop
• Analytics Work Day
• News: Loli, Mylika, Kayla D
• Assignment: Analytics Report 1 (Due Thurs, Feb 20 by 11:59pm)

Thurs, Feb 20 | Photography For Social

• Photography for Social Presentation
• News: Ashley, Thomas
• Mimic Social Simulation Round 2 (Opens Feb 17, Closes Feb 21)
• Assignment: Social Content 2 (Due Tues, March 3 by 11:59pm)

Tues, Feb 25 | Algorithms

• Algorithms Presentation
• News: Kelsey, Ryan Henry

Thurs, Feb 27 | Admins and Management

• Admins, Management, Third Party Platforms Presentation
• News: Taitlin, Sabrina H
• Mimic Social Simulation Round 3 (Opens Feb 24, Closes Feb 28)

Tues, March 3 | Social Media Policies

• Social Media Policies
• News: Emily, Tanner
• Assignment: Personal Policy (Due in Class)

Thurs, March 5 | First Client Meeting

• Client Meeting
• News: Michael L, Grant
• Extra Credit Assignment: Instagram Highlight Thumbnails
• Mimic Social Simulation Round 4 (Opens March 2, Closes March 6)

Tues, March 10 | Midterm Exam

• News: Yancy, Meredith
• Midterm Exam

Thurs, March 12 | Short Video

• Short Video Presentation
• Class Exercise: Short Video
• News: Violet, Ian
• Assignment: Social Content 3 (Due Tues, April 7 by 11:59pm)
• Mimic Social Simulation Round 5 (Opens March 9, Closes March 13)

Tues, March 15 and Thurs, March 17 | Spring Break

• Classes Do Not Meet

Tues, March 24 | Social Video

• Social Video Presentation
• Explainers
• News: Brylee, Maggie

Thurs, March 26 | Livestreaming

• Livestreaming Presentation
• Analytics Work Day
• News: Isaac, Cristian
• Mimic Social Simulation Round 6 (Opens March 23, Closes March 27)
• Assignment: Analytics Report 2 (Due Mon, March 30 by 11:59pm)

Tues, March 31 | Final Project Introduction + Second Client Meeting

• Final Project Introduction
• Client Meeting
• News: Andrea, Madison

Thurs, April 2 | Advertising

• Advertising on Social Presentation
• News: Kenneth, Christina
• Mimic Social Simulation Round 7 (Opens March 30, Closes April 3)

Tues, April 7 | Search and SEO

• Search and SEO Presentation
• News: Sophie, Ivy

Thurs, April 9 | Content Marketing

• Content Marketing Presentation
• News: Michael S, Madeline
• Mimic Social Simulation Round 8 (Opens April 6, Closes April 10)
• Assignment: Social Content 4 (Due Tues, April 14 by 11:59pm)

Tues, April 14 | Social Media Certifications

• Social Media Certifications
• Non Western Networks
• News: Mya, Eden

Thurs, April 16 | Crisis Communication + Third Client Meeting

• Crisis Communication
• Customer Service
• Client Meeting
• News: Arielle, Molly
• Mimic Social Simulation Round 9 (Opens April 13, Closes April 17)

Tues, April 21 | Client Work Day

• Client Work Day
• News: Sabrina W, Mariana
• Assignment: Analytics Report 3 (Due Fri, April 24 by 11:59pm)

Thurs, April 23 | Client Work Day

• Client Work Day
• News: Tatum and Ryan Huntington
• Mimic Social Simulation Round 10 (Opens April 20, Closes April 24)

Tues, April 28 | Client Presentations

• Client Presentations (Mandatory Attendance)

Thurs, April 30 | Client Presentations

• Client Presentations (Mandatory Attendance)

Thurs, May 7 | Final Exam

• Final Exam 2:00pm – 4:30pm